Together in conceptual collaboration with writer Jeff Kerrin, this direct mail was created for c-level executives of existing Salesforce customers. The main message of the piece is "growth." To visually show this, the box's die cut of a bar graph appears to "grow" as the person pulls out the content of the box.
Senior Copywriter: Jeff Kerrin (jeffkerrin.com)
Associate Creative Director: David Mann (https://www.linkedin.com/in/davidmannsf/)
Photography: Ronny Knight (www.ronnyknight.com)